Questions We Help You Solve
Delivering Optimal Solutions
Data Collection
Connect your scattered marketing data into one unified source. Whether it's ad platforms, CRM, GA, or internal DBs — we collect and refine data into analysis-ready formats. From building data pipelines to taxonomy design, we set the foundation for analytics. Data Pipeline · Taxonomy Design · DB Connection · Data Cleansing · Config Setup
Model Development
We build analytical engines for business decision-making. Marketing Mix Modeling (MMM), causal inference, brand keyword diagnostics, KPI measurement — we design and build models optimized for your data structure and business logic. MMM · Causal Modeling · Brand Measurement · KPI Analytics · Custom Algorithm
AI Custom Report
Reports that go beyond dashboards. AI interprets model outputs and automatically generates insights tailored to your context. Not fixed templates, but dynamic reports that adapt to your questions. AI Insight Generation · Dynamic Reporting · Natural Language Analysis · Custom Templates
AI Integration
Connect your engines and reports directly to your AI environment. No need to log into a separate platform — we implement it to work within the AI tools you already use. Reduce recurring costs and internalize AI capabilities. MCP · Plugin · On-premise
Products
Action MMM
An integrated dashboard that gives you a complete view of your business data.
Articles
What is Marketing Mix Modeling?
MMM statistically analyzes how each channel — TV, digital, offline — contributes to revenue. It turns budget allocation into a data-backed decision and quantifies cross-channel synergy.
Getting Started with Data-Driven Decisions
A decision-making framework that starts with data, not gut feeling. We walk you through what data to collect, how to structure it, and how to make it actionable for your team.
AI Report Automation in Practice
Let AI handle your weekly reporting. It reads the data, extracts key insights, and summarizes them in natural language — real case studies and measurable outcomes included.
A New Approach to Brand Performance
A framework for quantitatively measuring brand awareness, preference, and associations. Turn emotional value into numbers and factor them into your marketing ROI.
How Marketing Automation Cuts Costs
Automate campaign setup, lead scoring, and email sequences to reduce labor costs while improving accuracy. We share before-and-after comparison data from real implementations.
Where to Start with KPI Design
A practical guide to defining key metrics aligned with business goals and building measurement systems. Learn to filter out vanity metrics and design KPIs that drive real decisions.